The best business decisions you can make should be based on knowledge you gain from the information gathered during market research of what your customers require. One of the most cost effective and accurate methods to achieve this is by using digital marketing tools such as Google Analytic and Microsoft RM Dynamics. But these and other types of information discovered from the internet are only ever as good and useful as your ability to use and interpret them. This is one area where your IT service on the Gold Coast can play a big role in your business. They can provide the necessary equipment an software as well as training for your employees so you can discover just what you need to do to target your intended audience more accurately.

Some other areas where your IT services can benefit your business are:

• Reducing your overhead costs and allowing for better and more accurate budgeting as your costs become fixed and you’re paying only for the services you use and need

• Maintaining all networking requirements, computer and associated equipment as well as and software updating, staff training and system streamlining

• Optomising of your business and for employees’ with work related communication devices at work and for home use

• Providing software for data storage, high speed processing and organisers as well as data backup keeping your business online with minimal disruptions. This is essential for any business as when you’re offline your loosing business and customers

• Providing protection from cyber crime, viruses, malware and any other possible online and internal threats

• 24/7 systems monitoring of all systems, including property security and business operations

• The monitoring of overall business progress and performances as well as individual performances and improving quality control and the supervision of core operations

• Providing the necessary software to deal with answering customer service queries and requirements such as helplines, chat and email answering services, allowing customers to reach and react with your business easily when they need to. This leads to greater customer satisfaction with your brand while allowing you to get an insight into their behavior and requirements

• Planning and logistics for development as well as internal auditing. Your IT service can help you with your business plan and new business developments were necessary

• Human resource and manpower management is an area that needs to be addressed in most businesses to improve efficiency and reduce costs. IT services can oversee and advise on improvements where needed

• Better branding always happens when you have more open and better communications with your existing and potential customers. By helping to develop new marketing strategies as well as enhancing your existing advertising through the development of new apps to gain a higher level of customer satisfaction and communication This allows you to gain an edge over your competitors because your services are more convenient and marking you as an authority in your chosen industry

IT Services are playing a larger and more important role in all businesses as internet marketing becomes more competitive and businesses require more sophisticated and more expensive hardware and software as well as the expertise from operators to maintain their advantage over their rivals

How to backup your server

The two main types of server backup are having it done automatically using backup software and the other is manual. Both can be done onsite and or offsite.

There are a range of backup software solution available online, some are free while others are a paid for service. The one you choose depends on the volume of data you need to backup and the frequency.

Manual backups are more often used as a one off operation done at selected times an automatic server backup can be done on a specific schedule

Data Storage

When you make a backup for your server, you need to store the data. There are several options from using the cloud to a CD or memory stick. These have different costs, some are easier to use and some are more robust, so some thought is required on which is best for your needs.

Most businesses will opt for onsite as well as offsite backup storage so all bases are covered in the event of disasters

In most cases, a backup of your server should be made daily, once work is finished. If you have a small business and a low data input, then it could be weekly or monthly, but considering your data is the lifeblood of your business and making a backup could save it and it’s very inexpensive, unless you have a huge amount of data, it should be done as often as is practical.